Do Walmart and Target Have a Secret Weapon to Beat Amazon on Drone Delivery?

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We all know that Amazon is the clear leader in online sales and that it is also pushing hard to make drones deliveries a reality. It looks like they have the upper hand, especially when you consider that their nearest rivals in online sales—Walmart and Target—are far behind them in developing drone delivery.

But Walmart and Target have a secret weapon that could, if properly used, give them an advantage against the empire of Jeff Bezos. What is that secret weapon, you ask? Their stores!

Both Walmart and Target have thousands of store and distribution centers throughout the nation that could easily accommodate a drone delivery center.

The good folks over has Business Insider Intelligence have put together some interesting info using data from users of The Weather Company App. They found that 49% of users of the weather app live within 6 miles of a Walmart store and that 47% of users live within 6 miles of a Target store. In both cases, around 15% of purchases these individuals made where under $10 and likely would be light enough to deliver by drones. Walmart’s own numbers are even better. On a recent blog the mega retailer said that 70% of the US population lives within 5 miles of a Walmart store.

In comparison only 44% of people live within 20 miles of an Amazon fulfillment center, beyond the range of current drone delivery technology.

There are a lot of ifs here, but if either Walmart or Target can realize this potential and get in the drone delivery game, things could heat up real quick!